The Heart of COUNTRY Financial
COUNTRY Financial® was founded in 1925 to help farmers protect their land, their way of life and their legacy. Our roots lie in agriculture and the values born in farm communities – honesty, reliability, generosity and the satisfaction of a job well done. Today, we’re in cities and suburbs, too. We continue to serve customers throughout their lives – as they marry, have children, buy their first home, save for college, prepare for retirement and leave their legacy. At COUNTRY Financial, our passion is helping people secure their futures with products and services for home, auto, life and retirement. We also strongly believe in supporting the communities and activities that enhance the lives of our friends and clients. Our many decade involvement with the Illinois High School Association is a natural fit for our support of the Peoria Riverfront Museum. We are proud to be part of this outstanding venue.